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Comparison of the license capabilities

Here we have listed some possible examples of the choice of the correct license.
If you have still any questions or you are not sure, feel free to contact us via the contact form.


Items for print
Standard license
Extended license
Outdoor advertising (banner, panel, billboard, light box, etc.)
Allowed
Not required
Advertising in a newspaper or magazinen
Allowed
Not required
Indoor advertising (POS materials, advertising or information leaflet, flyer, giveaway, dressing, etc.)
Allowed
Not required
Product packaging (for example: pizza box, TV set packaging and whatnot)
Allowed
Not required
Product packaging (for example: for candies, chewing gum, etc.)
Allowed
Not required
Gift wrapping (except for resale or distribution)
Allowed
Not required
Gift wrapping for resale or distribution
Forbidden
Allowed
Cover or illustration of a book, magazine or newspaper
Allowed
Not required
Visiting cards
Allowed
Not required
Poster or postcards (except for resale or distribution)
Allowed
Not required
Poster or postcards for resale or distribution
Forbidden
Allowed
Calendar (except for resale or distribution)
Allowed
Not required
Calendar for resale or distribution
Forbidden
Allowed
CD/DVD cover or print (inclusive for resale or distribution)
Allowed
Not required
Book, magazine or other printed media for resale or distribution, which consists of illustrations for over 50% of the volume
Forbidden
Allowed
Folder, notebook etc. (except for resale or distribution)
Allowed
Not required
Folder, notebook etc. for resale or distribution
Forbidden
Allowed
Sticker (except for resale or distribution)
Allowed
Not required
Sticker for resale or distribution
Forbidden
Allowed
Pen or pencil (except for resale or distribution)
Allowed
Not required
Pen or pencil for resale or distribution
Forbidden
Allowed
Other stationery (except for resale or distribution)
Allowed
Not required
Other stationery for resale or distribution
Forbidden
Allowed
Interior design (except for resale or distribution)
Allowed
Not required
Interior design for resale or distribution
Forbidden
Allowed
T-shirt or some other item of clothing (except for resale or distribution)
Allowed
Not required
T-shirt or some other item of clothing for resale or distribution
Forbidden
Allowed
Board game and other entertainment products (except for resale or distribution)
Allowed
Not required
Board game and other entertainment products for resale or distribution
Forbidden
Allowed
Glas, cup or mug (except for resale or distribution)
Allowed
Not required
Glas, cup or mug for resale or distribution
Forbidden
Allowed
Mouse pad (except for resale or distribution)
Allowed
Not required
Mouse pad for resale or distribution
Forbidden
Allowed
Logo or emblem that will not be officially registered as a trademark or service mark
Allowed
Not required
Logo or emblem that will be officially registered as a trademark or service mark
Forbidden
Forbidden
Items for internet or digital use
Standard license
Extended license
Publication on internetsites or blogs (in articles or news for illustrative purposes only)
Allowed
Not required
Video advertising, TV advertising, Online advertising, Radio advertising
Allowed
Not required
Online advertising banner (except for resale or distribution of banner templates)
Allowed
Not required
Online advertising banner (templates) for resale or distribution
Forbidden
Allowed
Internetsite design (except for resale or distribution of internetsite templates)
Allowed
Not required
Internetsite design for resale or distribution of internetsite templates
Forbidden
Allowed
Screensaver (except for resale or distribution)
Allowed
Not required
Screensaver for resale or distribution
Forbidden
Allowed
Computer desktop wallpaper (except for resale or distribution)
Allowed
Not required
Computer desktop wallpaper for resale or distribution
Forbidden
Allowed
Sound / Soundclip - for exaple: music (except for resale or distribution)
Allowed
Not required
Sound / Soundclip - for exaple: music (for resale or distribution)
Forbidden
Allowed
Sounds for internetsites (except for resale or distribution)
Allowed
Not required
Sounds for internetsites (for resale or distribution)
Forbidden
Allowed
Software for a PC or mobile device (except for resale or distribution)
Allowed
Not required
Software for a PC or mobile device (for resale or distribution)
Forbidden
Allowed
Film or video clip (except for resale or distribution)
Allowed
Not required
Film or video clip for resale or distribution
Forbidden
Allowed
E-Card, E-Book oder E-Mail (except for resale, distribution or mass mails)
Allowed
Not required
E-Card, E-Book oder E-Mail for resale, distribution or mass mails
Forbidden
Allowed
PowerPoint, Flash and all other presentations (except for resale or distribution)
Allowed
Not required
PowerPoint, Flash and all other presentations (for resale or distribution)
Forbidden
Allowed
Any other digital designs or templates (except for resale or distribution)
Allowed
Not required
Any other digital designs or templates for resale or distribution
Forbidden
Allowed
Logo or emblem that will not be officially registered as a trademark or service mark
Allowed
Not required
Logo or emblem that will be officially registered as a trademark or service mark
Forbidden
Forbidden

Standard license - use examples (no resale or distribution)

Internetsites, Internet-banner, Newsletter, PDF-documents, Blogs, E-Mails, Slide Shows, Standard resolution TV and Video presentations,
Illustration of mobile applications, Articles in journals, Books, Display advertising, Documents, Illustrations, Booklets, Advertising display stand,
Billboards, Visiting cards, Packaging, High-Res Videos, Presentations

Extended license - use examples

- Products, goods for resale with pictures as the primary selling point (poster, wallpapers, walltattoos, postcards, calendar, t-shirts, and suchlike)
- Images pools in CMS or media templates (for example: Web-Templates, Powerpoint, Web2-Print, Digital signage, and suchlike)
- Production and distribution in the context of newspapers and periodicals
- Group-wide use
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